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Marketing Manager

Description:
ATC JOB DESCRIPTION: Marketing Manager Cultural Fit, Objectives, Roles & Responsibilities REPORTING RELATIONSHIP Reports directly to the Chief Advancement Officer DNA ALIGNMENT ATC is a Christ-centered, non-profit ministry focused on substance abuse treatment and recovery. Our vision is putting hope within reach through the power of Jesus Christ. This position requires someone who is a born-again, Spirit-led believer and agrees to the Christian doctrines found on the ATC website. This role also requires the individual to live/work in and through these core values: Values FAITH Trusting God to do the impossible- Ephesians 3:20 LEADERSHIP We are relentless in our efforts to raise up leaders- John 9:4 COMMUNITY We are building a collaborative culture in pursuit of our shared vision- Psalms 133:1 INNOVATION We are constantly testing new tools, technology, and methods to reach those in our communities- Isaiah 43:19 CULTURAL FIT Energetic, positive thinker who is humble, hungry and smart. Humility in always serving others and making the engagement experience powerful, whether it’s a customer, a donor or fellow team member. Hungry to perform with excellence while striving in continuous learning. The ability to be socially and relationally smart in interacting and engaging others on behalf of the ministry, understanding every team member represents ATC. CORE OBJECTIVES Execute the mission of Adult & Teen Challenge (ATC) in support of the vision and goals of the Board of Directors and the CEO. Work closely with ATC Affiliates to communicate the ministry vision, values, and strategy of ATC. Cultivate a healthy culture in the field. The Marketing Manager will develop and execute the Marketing strategy for Adult & Teen Challenge USA. This role is hands-on, the right candidate will be eager to dive in, analyze data, fix problems, and proactively identify new strategies for growth. RESPONSIBILITIES Plan and execute a marketing strategy for ATCUSA and for new and existing products or services Develop and execute ATC’s curriculum marketing strategy – digital and print, internal and external channels Maintain relationships with ATC vendors and suppliers Curriculum: Develop and implement innovative print and digital marketing strategies to promote curriculum offerings, drive engagement, and accelerate sales growth Planning digital marketing and engagement strategy, including website, social media, email, newsletters and display advertising Produce printed & digital materials for promotional and fundraising events or conferences Conduct general market research to keep abreast of trends for opportunities for growth. Radio Advertising: find new and inventive ways to market radio spots to stations Email marketing: develop the email schedule strategy, and autoresponder sequences, coordinate marketing efforts across all channels. SEO: Oversee and collaborate with contractors to develop and execute SEO strategies that enhance the organization's online visibility and drive targeted traffic. Brand Strategy: site layout and driving traffic to the right locations. Helping test out new designs or strategies to get our readers to the right products/services. Produce print and digital ads for curriculum products Podcast: Initiate and implement a podcast strategy with the team, including content planning, production, and promotion to amplify the organization's mission and reach Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with appropriate notice.

Qualifications:
QUALIFICATIONS o BA in Marketing or business preferred o One to three years of proven success and experience in marketing o Demonstrated excellence in organizational and communication skills o Passionate about technology, with little fear of the “unknown” o Proficient in Microsoft Office Suite o Photoshop, Illustrator, or Adobe InDesign a plus o Self-starter with ability to work independently o Knowledge and experience using social media for marketing including marketing techniques and best practices. o Analytical and creative thinker

To Apply:
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